Not only that. Mobile is also widely used to “stay on social media”

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This last data is particularly important because it reveals a trend that is now established in Italy, namely that the smartphone is the device that Italians use the most . It is not surprising, in this sense, that there are almost 78.19 million mobile connections, mostly prepaid and broadband. It is then interesting to note what Italians do with their phones. The majority of the population uses them above all to search for information , both in a general sense (72%) and to stay updated on current events (65%) and for how-tos (59%). The use of video content from mobile is also very widespread , equal to 91.1%, or 2.7% more than in 2022.

In fact, it turns out that there are over 43 million Italians on social platforms ghana whatsapp resource and almost all of them access them from mobile, spending about 2 hours a day and demonstrating a propensity to interact with other users. The tendency of Italians to be very social is also demonstrated by another piece of data, namely that, although YouTube and Facebook – understood as an entire ecosystem that also includes Whatsapp, Messenger and Instagram – continue to be the most used social platforms, users have an average profile on more than 7 different platforms.

The findings presented by We Are Social provide the most convincing confirmation of what was stated above, namely that a digital marketing strategy can play a fundamental role in relaunching the entire telecommunications sector . In addition to this, these data also indicate the direction that the strategy will have to adopt to be effective and to be able to "make inroads" into the hearts of consumers, positively re-evaluating the entire sector.