The main trends in the telco sector

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The trends we will discuss, which arise from the convergence of marketing strategies and cutting-edge technologies, create personalized, seamless and engaging experiences. In a context of increasing competition, where customer expectations are constantly evolving, telecommunications companies cannot miss the opportunity to fully exploit its transformative potential.

1. Empowerment and self-service through automation, AI and ML
According to Gartner , 70% of workers regularly interact with digital platforms ghana whatsapp resource powered by artificial intelligence (AI) and machine learning (ML): if chatbots and virtual assistants improve the customer experience , artificial intelligence and machine learning allow to analyze customer data more effectively and efficiently, identify recurring patterns and intervene promptly to resolve critical issues and offer additional services. The information collected can also be used to improve self-service options , proactively resolve problems and provide personalized recommendations.

Thanks to automation , telco customers have instant access to customer service 24/7. Artificial intelligence and machine learning can process giant streams of data and use the results to identify customer preferences and recommend products and services that are most likely to meet their needs.