First-party data (proprietary data or first-party data) is data that an organization has collected from its target audience : information from CRM or obtained directly from interactions on various touchpoints such as websites, social media, newsletters and email marketing, transaction records, telephone calls.
Because first-party data is essentially raw data, you have choices about how to collect, store, manage, and protect it. By controlling all of these parameters, it becomes easier to ensure its accuracy and integrity. First-party data is the sole property of the organization that collects it, which provides a great competitive advantage.
They are also more relevant and accurate than third-party data because they have greece whatsapp resource been voluntarily provided by potential and existing customers. Finally, first-party data is compliant with new privacy regulations that are making the acquisition of third-party data extremely complicated and risky.
This is why spreading a data culture at all levels is now essential
Even as more and more organizations embrace data-driven approaches—from predictive system integration to AI-driven automation—change is still too rarely an organization-wide one, resulting in lower-than-expected productivity and inefficiencies that are difficult to eliminate because, for example, they are caused by information silos. In other words: business criticalities are often still addressed through traditional approaches, and for this reason they take months or years to resolve.