Optimizing process efficiency and thus the quality of working life is one of the best ways to do this.

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– Improving the quality of employee experience always translates into better customer relations . And here Richard Branson’s now proverbial statements apply:

“If a person hired by your company is 100% proud of the work guatemala whatsapp resource they are doing, if you give them the tools to do it to the best of their ability, if they feel important, valued, treated well, then they will work with a smile. They will be happy. And – consequently – the customer will feel good, will have a good experience.

If the person who works in your company, however, does not have the right tools, does not feel valued and appreciated, he will not do anything with a smile. So the customer will feel treated badly; he will not come back to you, and he will not recommend you to his acquaintances" ( inc.com

A concrete example: the collaboration between AXA and Doxee
Document digitization. Automation. Personalization of communications. Now let's see all this applied to a concrete case, that of the collaboration between Doxee and AXA, a global giant in the insurance sector .

Let's start with the objective: to reduce the cancellation rate by customers when renewing their policy , one of the most delicate and slippery points for companies in the Insurance Industry.

Instead of creating a cold traditional communication, AXA chose to rely on the Doxee Pvideo tool , personalized and interactive videos built on the basis of the characteristics of the individual recipient.

Every AXA customer, 40 days before the expiration of the RCA policy, received by email a video built on the basis of his data: from the license plate, to the color of the vehicle, to the accessory policies included. All collected in an automated way.

In addition, special offers have been included, selected starting from specific variables such as previous accidents, geographical area of ​​residence and the purposes of use of the vehicle. 

Renewing your policy has been made extremely simple: just one click is all it takes.

It is not surprising that the results of this campaign have been important ; you can learn more about them by downloading the free case study here .

All with a very short time to market, with a very low impact on IT architectures and with maximum scalability.