After all, there are numerous possible objectives for lead-generation landing pages: You might be trying to encourage web visitors to sign up for your newsletter so that you can nurture them into customers. Your goal might be to get prospects to sign up for a free trial or product demo so that it becomes an irreplaceable part of their workflow. You could be trying to capture pre-orders for your upcoming products to improve your sales and cash flow. Or, you could be trying to get people to download a gated resource so that you can gather a better idea of who your leads are.
That's what Gallup does, asking leads to state their bolivia whatsapp phone number job titles when downloading reports. workplace The value of determining your landing page goal is that it gives you a unique opportunity to align the design, copy, and CTAs with your objectives. Moreover, this strategy is a superb way to optimize for user intent, informing how you visually present information, the type of language you use, and how the visitor journey will look for people arriving at your website via this asset. Your Design Decisions When designing a landing page, it's easy to fall into the trap of wanting to make it look as beautiful and impressive as possible.
But here's the thing: at the end of the day, most people prefer simple, predictable, and high-performing websites over their more elaborate alternatives. So don't be afraid to go with something sleek and minimal, with lots of negative space and simple color palettes. Moreover, do your best to actively remove unnecessary distractions — especially those that cause user frustration, like pop-ups, persistent banners, and modal advertisements. Finally, know how people interact with websites. For instance, the NN Group discovered that web users spend % of user page-viewing time interacting with the content in the first two screenfuls.