The Origins of Design Thinking: From Psychological Studies to Business Applications

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Design Thinking transforms the way organizations develop products, services, and processes. It is an approach to innovation that focuses on people , and on the qualities that make each person unique in their unrepeatable humanity.

Design Thinking borrows its cognitive, strategic and practical procedures from those successfully used in the field of design and planning.

Design Thinking focuses on understanding customer needs to generate creative israel whatsapp resource ideas and then proceeds through rapid prototyping steps . Using Design Thinking, you can base your decisions on what customers really want, rather than relying solely on gut instinct or historical data.

More and more marketers are incorporating Design Thinking into their initiative creation processes and experience design flows. This is because Design Thinking encourages us to be more empathetic in our approach to communication, to take the consumers' point of view to understand their needs, desires and any problems, and to materialize the knowledge gained in communication practices that are more in tune with the feelings of each of them .



The basic concepts of Design Thinking were formed in the 1940s, in the context of psychological studies on creativity. The expression “Design Thinking” has been used since the 1950s to refer to a specific cognitive style (thinking like a designer), a general theory of design (a way of understanding how designers work) and a set of training resources (educational content available to organizations or designers to learn how to tackle complex problems in a design-based way).