Challenges and opportunities for the insurance sector
What functions does insurance digital marketing fulfill?
Insurance digital marketing has both a creative function and an interface function . It produces valuable content and facilitates communications :
optimize budget and resources,
progressively refines the segmentation of target audiences,
collects, manages, organizes and interprets data to build customer profiles,
develops content strategies that incorporate advanced elements of personalization,
guides creativity in such a way as to make messages relevant and effective.
What goals can insurance digital marketing achieve?
Ultimately, with insurance digital marketing, insurers digitally transform germany whatsapp resource their business so that interactions with customers are no longer slow and redundant but simple and intuitive. Within an insurance digital marketing strategy, each single interaction – which must never be perceived as tiring or frustrating – is designed to achieve a series of important objectives:
promote brand awareness ,
generate quality leads ,
provide a better customer experience ,
increase customer engagement ,
protect data privacy ,
establish a relationship of trust .
The practical guide to offer your insured a valuable customer experience
The 4 best practices that are redefining the dynamics of the insurance sector
If 41% of insured people say they would change companies if faced with poor digitalization and 88 % expect more personalized insurance products, we can easily imagine how customers who are now accustomed to receiving excellent digital experiences from brands in other sectors may come to consider the lack of digital capabilities as such a criticality that it jeopardizes the success not only of the single exchange on a given touchpoint but also of the entire communication.