The third and most important principle of landing page design is to use clear and concise language. Your landing page should be easy to read and understand. Avoid using technical terminology or jargon that could confuse your visitors.
The homepage of Grammarly’s free writing checker says simply and directly: “Improve your writing with Grammarly.” The call to action is obvious and easy to follow, and the page uses simple language that anyone can understand.
Canva Homepage - call to action
Canva’s concise call to action vietnam whatsapp speaks directly to the audience: “What will you draw today?”
Follow these tips to incorporate more concise and clear language into your landing pages.
Avoid paragraphs and use short sentences. Add enough line spacing to avoid cluttering the text.
Incorporate the active voice, which is more persuasive and engaging than the passive voice.
Use simple words but strong verbs. They make the text powerful and authoritative.
Principle 4: Use strong images
Images can help your site stand out. They break up text and make your landing page design more eye-catching. But that’s only possible if you use high-quality graphics and images that are relevant to your niche.