Cost of Customer Acquisition

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Impressions
(IMP) Ad impressions An indicator that can measure how much an ad was exposed. If there are few IMPs, it is necessary to review keywords and bids.
Click-Through Rate (CTR) The ratio of clicks to impressions (IMPs) An indicator that measures how much interest the ad content has generated. If the CTR is low, you may need to review your ad copy or keywords.
Cost per click
(CPC) Average cost per click An index that can measure the average cost per click. If the bosnia and herzegovina phone data CPC is high, the cost of inflowing from the advertisement to the landing page is high, so measures to keep the CPC low are necessary.
Conversion rate
(CVR) The percentage of clicks that resulted in a sale An indicator that can measure the goal achievement rate of an advertisement. If the CVR is low, it is likely that the click did not lead to a contract, so it is necessary to review the landing page and keywords.
(CPA) Average cost per conversion An indicator that measures the cost of acquiring one conversion. If the CPA is low, it means that the operation is cost-effective and effective. If the CPA is high, various areas need to be reviewed.
Return on advertising spend
(ROAS) The ratio of sales generated from advertising expenditures An index that can measure the profitability of advertising operations. If ROAS is high, it means that monetization is maximized. If ROAS is low, it is necessary to review the entire advertising strategy.


We check the numbers for each item as necessary, make improvements to the ad creative (text wording, etc.), keyword selection, and targeting settings, and implement the PDCA cycle.