is advertising content in the form of articles that are published in media and partner sites. By providing information that is objective, you can attract readers' interest and increase their engagement. In addition, if you can provide higher quality information, such as articles supervised by experts, it will also help build trust.
*The features, advantages, and disadvantages of the media best suited for germany phone data BtoB advertising will be introduced in the next chapter, "BtoB Advertising Methods and How to Choose."
Non-digital advertising types
Digital advertising is not the only type of advertising that contributes to BtoB marketing. Non-digital BtoB advertising contributes to improving brand awareness and acquiring leads through the physical presence and visual impact of posters and displays. However, it is also necessary to consider the high cost, the difficulty of measuring effectiveness, and the difficulty of specific targeting, unlike digital advertising.
Transportation advertisingTransportation
advertising is advertising placed on or near public transport such as buses, trains, and taxis. It is often seen for a long period of time, which increases awareness in specific areas or commuting routes and allows you to reach local targets.
Signage advertising
is advertising using digital displays, which are installed in shopping malls, office buildings, public places, etc. By displaying content such as videos, it is easy to attract attention and messages can be updated flexibly. By installing it in a place where a specific target gathers, you can expect efficient reach.
These ads are published in print advertising
industry magazines and business newspapers. They make it easy to reach a specialized readership and provide the backing of a reliable media.