By leveraging AI and chatbots, businesses can provide a highly telemarketing data personalised experience, tailored to the specific needs and preferences of their potential clients.One effective strategy is to use chatbots for conversational marketing, where customers can have interactive conversations with the chatbot, providing valuable information about their preferences, pain points, and buying intent. This data can then be used to segment leads and personalise the follow-up communication, resulting in higher engagement and conversion rates.
Account-Based Marketing for Lead Gen Ideas Steps toStart Generating Leads Tomorrowdownload guideAccount-based marketing (ABM) is a strategic approach to lead generation that involves targeting high-value accounts and customising marketing efforts to meet their specific needs. ABM focuses on building relationships with key decision-makers within target accounts, with the goal of creating personalised and relevant experiences that resonate with their unique pain points and priorities.In , ABM is expected to gain even more traction as businesses aim to maximise their ROI by focusing on high-value accounts that have the potential to drive significant revenue.