your team who could look at every element

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Two issues confound environmentally-minded shoppers: Expense: Sustainable shopping costs time, research, and money – though 66% of Americans would pay extra for sustainable products, GreenPrint found. Greenwashing concerns: There’s no regulation around words like “eco-friendly,” “green,” and “natural,” Reuters reports — so they’re sort of meaningless. Our takeaway? Ironically, consumers talk the sustainability talk but don’t always walk the walk, because they know companies do the same. One way for brands to break the cycle? Third-party certifications, like the B-Corp Certification. Imagine you had a marketer on of


strategy — from media buying to creative execution — and implement quick, thailand number screening data-driven tweaks to win you new customers and retain those you already have. That’s what growth marketers do — and if it sounds good to you, you’re not alone. Interest in growth marketers has been growing since 2011, according to Google Trends. Source: Google Trends But what is a growth marketer, exactly? And how do you know if your brand needs one? We asked the experts. Meet our sources Michael Griffith a growth marketer and core marketing contributor at Synthetix Jonathan Martinez, a growth marketing manager at Uber Trevor Sookraj, founder and CEO of growth agency Divisional Jordan Finger, CEO of growth marketing agency Noal Partners Plus, cameos from… Nik Sharma, DTC marketing expert and founder of Sharma Brands.