Bring your client a tailor-made solution!

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Description of products or services
Your commercial offer must clearly describe the products or different services that you offer. It is therefore essential to detail:

Its characteristics. To put all the chances on your side, highlight its functionalities, its specifications, the materials used or even the integrated technologies allowing you to distinguish your products or your services on a technical level;

the benefits. You will need to explain why these features are beneficial to the customer. The challenge for you will then be to link the technical specificities to concrete and tangible benefits;

the benefits of jordan phone data your offer. The objective of your commercial proposal will be to demonstrate how and why your products or services are best suited to meet your client's needs.

The purpose of this description is to explain how your products or services will stand out from those of the competition. The challenge for you will therefore be to demonstrate how and why they are best suited to meet your customer's needs.


Offering a 100% customized solution will demonstrate how your products or services will specifically solve your client's problems. Your business proposal should therefore include examples and application scenarios that will help your client visualize the impact of your offering on their business.

The implementation plan
It is important that you focus on detailing your solution implementation plan accurately. This section should cover:

the stages of the project;

the deadlines;

the necessary resources;

the roles and responsibilities of each party.

This may seem like a waste of time, however, a well-defined implementation plan will definitely reassure your client that you will complete the project efficiently and on time.

Provide evidence of your credibility
It is essential that you incorporate evidence of your credibility into your business proposal to build customer trust. This may include:

case studies;

testimonials from your former clients;

your certifications if you have any;

your possible rewards.

Clearly state your pricing and terms

This section should be transparent and detailed. To do this, you must clearly explain:

the cost of your products or services;

the payment terms offered;

any other financial condition.

This may seem like a waste of time, but providing a cost justification is likely to help your client understand the value of your offer and therefore convince them to accept it.

Encourage your customer to take action!
Keep in mind that ending your sales offer with a clear call to action can make all the difference! Don’t forget, therefore, to indicate the next steps your customer must take to validate your offer. This could be signing a contract or scheduling a follow-up meeting. An effective call to action will definitely encourage the customer to make a decision quickly.

How to write a good commercial offer?
Analyze customer needs
Perhaps the most important step before writing your commercial offer is to fully understand your client's sp