Bookstore survival rules: SMS strategy to create distinctive marketing

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In the past, the "Bookstore Street" around Chongqing South Road in Taipei City had hundreds of "bookstores" in its heyday. However, in recent years, due to changes in consumption patterns and reading habits, as well as the impact of the three-year epidemic, paper books are no longer the only way for modern people to obtain knowledge. Emerging online media and diversified online broadcasts (such as podcasts) are gradually becoming mainstream, making it increasingly difficult to operate physical bookstores. Large chain bookstores (such as Eslite) began to develop into department stores to expand revenue, while small and medium-sized bookstores almost disappeared.

Bookstore cover image

In this case, how the bookstore can achieve a high conversion rate with a low budget becomes the key. Through the existing member information and the SMS system of [SMS Broadcast Station] , the latest information or promotional information can be sent to all customers in real time, thereby increasing the customer return rate.




Next, let us discuss the application of SMS in physical bookstores:



New book arrival alert : For readers who like to follow the latest published books, text message alerts are a valuable service. When a long-awaited new book arrives, receiving a text message notification will armenia whatsapp phone number undoubtedly allow members to go to the bookstore to buy it as soon as possible. This will not only improve customer satisfaction, but also promote bookstore sales.


Limited time offer information : Promotional activities are an effective means to attract consumers. Through SMS, bookstores can promptly send limited-time promotional information to customers, such as discounts and promotions, point redemption gifts, etc. Through this time-sensitive activity, consumers' desire to purchase can be stimulated to achieve a win-win situation.


Get discounts for old customers and new customers : word-of-mouth marketing has always been a highly influential marketing method. The bookstore can send information to existing members through text messages, encouraging them to invite new customers to the bookstore to purchase and join as members to enjoy discounts. For example: "During the event, as long as you bring a new friend to join as a member, you will receive a $50 discount coupon ( A member can only receive a maximum of 3 times)". This method can not only encourage existing members to patronize again, but also attract new customers to expand the bookstore's customer base.