Key points for doing Baidu SEO in Mainland China
Use a .CN domain name
This is similar to Google. If you want to localize, you must first have a local domain name, so cn is preferred.
Use Simplified Chinese
Same as above, using the local language
The website server must be located in mainland China (excluding Hong Kong, Macau and Taiwan)
Localization, the region to which the server's IP belongs will give you extra points
Website to be filed
Although website filing is a Chinese characteristic, there is no saying that filing will definitely add points to the BAIDU search engine keyword ranking, but you can see it in the webmaster tools. If you want to increase some quotas or use some functions, you need to provide a filing number.
Apply for Baidu website certification logo
For example, Baidu guarantee: . Basically, all Baidu keyword ads will have the word "guarantee".
This is a matter of probability. Even if you post it, it may not show your name, but maybe one day it will show your name. For new companies, it can increase brand exposure because your brand keywords afghanistan whatsapp data appear on many websites. Typical examples include:
Baidu Encyclopedia
It used to be free, but later it became paid. Now if you want to edit an encyclopedia, you need a link from a third-party credible source. The way to do this is to pay an intermediary to publish a soft article on a third-party website (such as SOHU or a newspaper's website), and then cite it when editing the encyclopedia, and put in the brand and product keywords appropriately.
The three time-honored products were already quite common in the past, but they were also effective, though not as obvious as Baidu's later new products.
We just saw that there are several that have surpassed the above time-honored brands, including Zhihu (although not owned by Baidu, but has received venture capital), iPurchasing, and Baijiahao.
Love Shopping
For industrial companies or manufacturing industries, it is a win-win situation.
Zhihu
It has degenerated from the original paid elite knowledge sharing to a distribution center for various Baidu soft articles.
Baijiahao
Anyone can post it. It is recommended that in addition to having a copy of all website content on your own website, you can also copy it on Baijiahao for the best effect.
Baidu Map
Localized search, register your company information and you can be found through the map.
Baidu Writer Platform
If you want to expand further, take a look at more products under Baidu
Summarize
Having said so much above, no matter how you do it, the core of Baidu search engine marketing is to create useful content for customers under your company's official website domain name, make appropriate external links, and promote it on various Baidu platforms. If you need this kind of service, please contact us. Panlongsheng is a professional Internet marketing expert, ready to serve you at any time.
To spread information on Baidu's platform
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