Fendi lands on Tik Tok and aims at Generation Z

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they are designed to enable forms of storytelling and self-representation that can intercept and contaminate those produced by the brand itself;
they are used to express even very intimate aspects of the personality of those who use them.
Even within the dimension of consumption , by investing in this specific relational value , social media in the luxury sector can facilitate the emergence of a rich and profound sentimental legacy. And if on the one hand the social marketing of a luxury brand draws on the experiences of its users , on the other it can contribute to the birth of very strong feelings of belonging , friendship and solidarity, which must be valued to offer consumers authentic and fulfilling experiences of social integration.



A fashion house famous throughout th algeria phone data chooses to use Tik Tok to communicate its corporate mission to a younger audience. The objectives are different: launch the new social profile , increase awareness of the page and, ultimately, build a new solid base of followers .