The starting point: an increasingly large and diverse audience

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All this, after all, applies to all sectors. In the continuation of the article, however, we will go into detail, immersing ourselves in the specifics of the Sports Industry. We will investigate the role of Big Data in sports marketing starting from the peculiarity of its audience, we will talk about predictive analysis and personalization, and finally we will push our gaze towards the frontiers of wearable devices.



Let's start with a national-popular example: football . Until a few years ago, the Italian australia phone data team with the most fans, Juventus, had a fan base made up mainly of males, Italians or at most Europeans, with a few exceptions and the same could be said for all the other teams in the Italian championship. Today all this has changed and - above all - will continue to change: more and more women follow football, more and more people who live outside the Italian and European borders follow Juventus and its champions (Cristiano Ronaldo, for example, has 241 million followers... compared to "just" 38 million for his team), the fan base has opened up in the USA and Asia and the margins are truly enormous.

The same goes for all sports: the trend of female audience growth is unstoppable, as is the multiplication of interests, without national borders . Furthermore, more and more children practice or follow sports and – at the same time – more and more people in the elderly age groups of the population .