1 B2B and B2C Lead Generation: How to Generate Value from Your Contacts

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B2B and B2C Lead Generation: How to Generate Value from Your Contacts
Lead generation is a set of marketing techniques that uses tools and channels to acquire new contacts and generate value within a B2B and B2C company.

In this article we discover what lead generation is and a lead, how to do lead generation and how to acquire, through marketing strategies, contacts for B2B and B2C.

Contents
2 Lead Generation: What is it?
2.1 What is a lead?
3 How to do Lead generation?
3.1 Lead Generation Funnels for B2B and B2C
4 Strategies and Tools to Acquire Leads in B2B and B2C
4.1 Content Marketing
4.2 Social media marketing
4.3 Email marketing
4.4 Marketing Automation
5 Effective Lead Generation Campaign: The Steps to Take
6 Conclusion
Lead Generation: What is it?
Lead generation is a set of marketing strategies that allows you to acquire and generate a list of contacts and therefore potential B2B and B2C customers interested in products and services offered by a company.