2. Be careful on social networks!

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It is no coincidence that we place this point immediately after the one relating to education. The digital world, in fact, has shattered the barriers and traditional channels through which customers interface with companies. And this also applies to the pharmaceutical sector.

In short, it is up to companies to be found where consumers are . And the most “crowded” digital places today are precisely social networks.

Facebook currently has over 2.91 billion monthly active users worldwide; Instagram azerbaijan phone data recently reached 2 billion monthly active users; and Twitter has 330 million (source: oberlo.com).

These numbers alone are enough to understand how essential it is for companies in the pharmaceutical sector to build an effective, coherent and incisive social media marketing strategy, which knows how to combine the education part (as we have seen above), with a more emotional involvement and closeness to individuals. Which knows how to combine information, storytelling and individual support .

We close with a significant fact: 90% of American kids between 18 and 24 years old said they trust medical information acquired on social networks (source: getreferralmd.com). This is why it is important to be prepared on these channels!