How to implement an outbound strategy?

[tanjimajuha20]

To implement an outbound marketing strategy, you must first and foremost be... a strategist. This is where the expertise of seasoned and perfectly trained professionals, with a solid technical background such as MBA holders, comes into play. Indeed, in addition to basic marketing skills, knowledge of data analysis tools and the ability to use them now allow you to make powerful choices to subtly adapt outbound. The crux of the matter is data! In the service of brand image and cross-functional actions, the marketer is able to surgically refine his target and positioning, to hit the nail on the head, in outbound too.

For example, it is no lawyer database longer useful to broadcast email campaigns on files of millions of people purchased at a high price (the vast majority of whom will never open it) to finally collect a handful of leads. On the other hand, practicing outbound on "homemade" files of already qualified leads will only strengthen inbound.

The omnipresence of inbound marketing and the rise in the range of content also require careful attention to one's message. In this sense, new personalization techniques bring outbound and inbound marketing closer together.

However, you still need to ask yourself the right questions before getting started. Who is my target (BtoB or BtoC)? If it is a BtoC target, go for it! Data science tools, artificial intelligence, algorithms from major platforms and automation tools allow you to target your Facebook or YouTube ads, your emails and your welcome offers to first-time visitors to your site, for example.

What are the characteristics of outbound marketing?
Reach large volumes of prospects