What are feeds and how are they useful in Yandex Direct

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A feed is like magic that turns ordinary product data into a structured CSV, XML or YML file containing all possible details about the product: from its price and characteristics to the brand and unique features. These files are used on popular online platforms to make products visible and accessible to millions of users. They allow your product range to be presented in the best possible light, attracting the attention of potential buyers and increasing sales. For Yandex Direct, a feed significantly speeds up the setup of an advertising campaign for an online store. One file helps to create hundreds and thousands of ads without much time investment.



So how do you create this magical feed? There are several ways, each with its own characteristics and suited to different types of business:



Developer: A professional developer will create a linkedin database feed from scratch using specialized software. This method is ideal for companies with a wide range of products and financial capabilities. The developer will be able to take into account all the nuances and specific requirements of your business, ensuring the most accurate and complete presentation of products.
Plugins for CMS: If your site runs on platforms like WordPress or 1C-Bitrix, you can install a special module that will automatically update the feed. This solution is convenient for medium and small stores, as it does not require deep technical knowledge and allows you to save time on manual data updates.
Manual Product Management: For small stores with limited product range, the manual method of adding product information is suitable. It may seem labor-intensive, but it allows you to control every detail and always keep the catalog up-to-date. This method is good for startups and small businesses that are just starting out in e-commerce.


Regardless of the method you choose, a feed is the key to getting your products noticed and loved by customers. It is not just a list, but an opportunity to expose your business to the world. A feed helps improve the visibility of your products on online platforms, making them more accessible and attractive to a wider audience.



The variety of feed formats never ceases to amaze us with their functionality and versatility. CSV, XML, YML - each of them has its own unique style and is intended for specific purposes:



CSV: This is perhaps the simplest and most understandable format, which is a table of data. It is indispensable for working in Excel or Google Sheets, where the names of the characteristics are specified in columns, and the values ​​are in rows. CSV files are easy to edit and update, which makes them a popular choice for many companies.
XML: This is a real keeper of information about products, where each characteristic is represented by tags. The names of the values ​​are enclosed in tags, which makes the data structure more understandable and convenient for processing. XML files are often used for integration with various systems and platforms, ensuring high accuracy of data transfer.
YML: This is an XML format adapted for Yandex, which offers a more extensive set of tags for product descriptions. Thanks to this, product ads become more informative and relevant to the audience. YML files allow you to transfer more properties and characteristics of each product, which makes them ideal for promotion on the Yandex platform.


YML feed elements are a set of tags that describe product characteristics. They play an important role in forming a product description, making it more attractive to potential buyers. Each tag has its own specifics and is designed to convey certain product properties, allowing you to create a variety of descriptions and increase their information content.






Conclusion

A feed is a file that describes the store's product range with the characteristics of each product. There are several ways to create a feed: with the help of a developer, using CMS plugins, or manually through "Manual product management". Feeds can be in CSV, XML, and YML formats, with the YML format being adapted for Yandex services and allowing for more properties and characteristics of each product to be transmitted. The choice of creation method and format depends on the size of the store's product range and the availability of a budget for a developer. In any case, a properly configured feed will help your products be noticed and in demand on the market.