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Posted on:
April 18, 2021
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Marketing Digital
If your company sells to other companies, LinkedIn is an excellent platform to have a first contact with those managers or executives who make the important decisions within your company.
Sales Navigator is a LinkedIn tool that allows you to attract, manage and contact those professionals who are part of your target audience and with whom you can negotiate contracts and service agreements.
Because it is a very valuable tool for your company, below we are going to teach you everything you need to know about LinkedIn Sales Navigator .
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a premium sales management platform designed to help your sales team effectively access LinkedIn's extensive network and optimize advanced searches for people and companies that target your business.
In the B2B sector, it is more complex to attract sales prospects than in B2C because mass consumption products or services are not sold: marketing and sales strategies must be focused on a specific group of people who may be interested in business solutions, such as executive directors, operational managers, purchasing managers, finance managers, among others.
Thanks to LinkedIn, the data that allows you to create a good B2B segmentation is visible: profession, academic level, work history, current position, area of specialization, company where they work, courses, awards, among others.
That's why LinkedIn Sales Navigator is an excellent tool to more easily find those people who have a profile similar to that ideal user or client, because they make the decisions in their company and can choose you as a service provider, and to implement social selling strategies.
LinkedIn offers you 3 subscription plans:
Sales Navigator Professional
Price: $79.99 per month or $779.88 per year.
This plan is ideal for sales reps or freelance sellers. If you sign up for taiwan phone number 9 LinkedIn Sales Navigator Professional accounts, each will cost $79.99 per month, but if you need more than 10 accounts, the LinkedIn team recommends speaking with a sales rep for discounts.
Sales Navigator Team
Price: $134.99 per month or $1,240.00 per year.
It has all the tools of the Professional plan, but since it's designed for sales teams, it allows you to add more users and send more messages.
Sales Navigator Enterprise
Price : to be agreed upon according to your company's requirements.
It has all the tools of the Team Plan. Most of its exclusive features are only available if there is an integration with Salesforce and Microsoft Dynamics 365 CRMs.
Let’s take a look at the differences between the three main Sales Navigator plans and LinkedIn Premium Business .
Comparison of LinkedIn subscription plans and features
The ideal plan for your company will depend on the size of your team and your business needs. There are individual, team, and enterprise subscriptions. The following comparison can help you make your purchasing decision:
LinkedIn Sales Navigator Plan Comparison Chart
All LinkedIn plans offer a free 15- or 30-day trial, but to use it you must link your credit card or PayPal account. However, you can cancel the trial and subscription at any time.
Below we explain in more detail the features of the LinkedIn Sales Navigator plans :
InMails
Inmails are private messages that you can send to people who are not part of your network of contacts. They are similar to cold emails that are sent to members of a database who know little or nothing about your company.
As the benefits of the Sales Navigator plan increase, so does the number of InMails you can send each month. However, if you have a lot of contacts to write to and don't want to exceed your monthly InMail quota, target users with open profiles.
InMail messages can have up to 200 characters in the required subject line and up to 1,900 characters in the body. Despite that, try to keep your messages short and concise, especially since most people read social media messages from their mobile devices.
When sending an InMail, focus first on getting to know the person better and building a relationship with them, rather than selling them your products and services. Start a conversation and arrange a virtual meeting with them, preferably, where you can more calmly present your company and its benefits. n.
Advanced Search Filters
Sales Navigator offers you a powerful advanced search engine, with more than 20 filters, to find both people (leads) and companies (accounts) that are closest to your target or ideal client.
Some of the sorting and search criteria are: