In six months, 600 applications for vocal school through Marquiz Pages and quiz

[sohanuzzaman57]

Nikolay Volodin, head of the Niki marketing agency , is in touch . I want to share with you a case study of how we promoted a vocal school for adults in Yekaterinburg using the Marquiz Pages landing page.

Client, context and task
In early November 2022, a vocal school from Yekaterinburg contacted us. At the client's request, we are not publishing the name. At that time, the school had a website with reviews and a contact form, and also a VK group with 2.5 thousand subscribers. In addition to traffic, a separate landing page was needed to compactly provide all the information about the company and at the same time warm up enough for an application.

Task: lead generation of applications for a free trial lesson

Sales geography: Yekaterinburg

Campaign period: November 25 – May 16

Target audience: men and iceland phone number list women over 20 years old

Solution
We have been using quizzes for two years now, and we have used them to promote other schools. We decided to try the Marquiz Pages landing page. It seemed simpler and faster.

Another factor that influenced Marquiz Pages was that you can tell a potential client about all the advantages of the product, benefits, provide social proof and “infect” him with the idea of ​​attending a vocal lesson.

The tool pool turned out to be like this:

Landing Page — Marquiz Pages + Quiz
Promotion — seeding from telegram channels + YAN since February 2023