Myth 4: 160 characters in SMS are not enough to attract customers

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Obtaining consent from your clients is inevitable because laws protecting people's privacy prevent any abuse in this area.

This is why it is illegal to use automated dialing systems to send text messages to random phone numbers. Those who think it is worth the risk for the sake of business success end up damaging their reputation.

But don't be afraid, start denmark telegram an effective SMS campaign legally, following all the instructions. It's not difficult: just use an existing marketing channel (say, social media) for promotion, warning people in advance about the frequency and content of messages.

You can find more tips on how to build the perfect SMS campaign in this article.



In reality, things are different.

The short and sweet SMS format is something new in the flood of vague and misleading advertising.

It's because text messages get straight to the point that they have the best engagement and conversion rates of any marketing tool.

Additionally, text messaging also gives you a great opportunity to make your marketing strategy more engaging by personalizing your text messages. Since SMS is a direct marketing channel, you can use information about your customers’ preferences and behavior to tailor your SMS campaigns to their needs and interests. Exclusive discounts or anniversary and birthday offers can bring you immediate results when sent via SMS, unlike any other form of marketing.

Myth #5: Text marketing is only for large companies and certain industries.


This is absolutely not true because SMS marketing provides companies of any size and from any industry with a huge number of opportunities for business positioning.

Here are some of them: SMS notifications and follow-up messages for better customer service; two-factor authentication using SMS for security; limited discounts and exclusive invitations sent via SMS, allowing you to resolve “slow business days” in minutes. The list goes on.

So, each company can choose its own SMS marketing strategy based on its budget and marketing goals. The main thing to know is that SMS marketing has been proven effective for many years: if done correctly, it can really give you a good ROI and customer retention rate.

For more detailed examples of how SMS marketing can boost the development of various businesses, please see our posts on the following industries: Banking , Retail , and Online Shopping , Nightclubs and Bars , Cafes and Restaurants , Taxi , Beauty Salons and SPA, Hotels and Guest Houses, Healthcare, and Recruitment.

Don't let the above misconceptions stop you from improving your customer communications and getting the most out of your SMS marketing campaigns.