PIs for social media are very important to identify the areas in which you are getting things right or wrong in relation to your sales strategies.
It is through KPI metrics that you can monitor your company's progress and, therefore, improve in some aspect, increasing your profits.
There are general metrics for all aspects of a company belgium phone number resource or business, but we will focus on metrics focused on social media.
What are KPIs?
KPI stands for Key Performance Indicator . It analyzes the return on a marketing action . It is through these tools that it is possible to identify which actions are having the most impact, which are most relevant to your target audience and which are not.
How important are KPIs for my business?
The KPI is intended to ensure that your company is moving in the right direction. Otherwise, there would be a large amount of money invested in advertising that does not generate conversions, or even does not achieve its full potential.
A corporate accounting consultancy firm , for example, notices through social media metrics that its target audience is more engaged with informative content and live streams answering questions from its clients.
This company can focus all of its investment on this specific area and engage more and more leads (potential customers), increasing its positioning in the market and, consequently, increasing its sales.
It is extremely important to use KPIs on your social networks. But what metrics are used to obtain these analyses?