ccording to some American studies, people find SMS marketing a convenient way to stay informed. But they are not yet familiar with all the banking products that might be of real interest to them. For example:
shares / debentures
insurance.
Moreover, most respondents france telegram prefer an interactive, two-way system of receiving and sending SMS (people are social creatures and always seek communication!) and want promotions to be tailored to their needs .
Of course, it is difficult to say that the situation in other countries is the same as in the US. However, the results of this study should be taken into account in order to correctly analyze the strengths and weaknesses of your own service.
Especially now, when, according to PwC, the biggest challenge for banks is that competitive advantage can only be gained by developing customer-centric technologies and business models. So, improving SMS marketing campaigns is more important than ever, because this medium is where innovation and great user experience come together.
Plus, you already have the biggest resource for personalized text messaging. It’s big data – huge amounts of information about your customers that you’d better analyze and use to pinpoint your customers’ needs and try to offer them even more.
A truly inventive example of big data being used in SMS marketing is a location-based app from Australian bank Westpac that identifies a customer's location at airports, sends them text messages with the coordinates of the nearest ATMs and offers to block their cards while the customer is travelling.
Thus, using big data can help create a sense of presence and care when customers need your help or a little guidance.
Whether it's messages greeting your customers after they contact your bank, surveys about the quality of your services, or containing customized offers, big data will strengthen your SMS marketing strategy and give you a competitive advantage.