This is very low and absolutely insignificant

[israt9623525]

To create a more systematic review of the "keyword in title" effect. SearchMetrics has been producing ranking factor studies for several years. SEMRush also published a study in 2017. Ahrefs and Brian Dean of Backlinko both published studies in 2016.


Let's take a look at all these studies. SEMRush listed 20 factors from important to not important. The keyword in the title was the second least important of the factors listed. However, they did not list it as completely irrelevant.


Factors from important to doctor phone number list not important listed by SEMRush Sometimes Brian Dean's work is too populist for my taste. However, he often puts together great work. Kudos, Brian! His study was large, thorough, and well-designed, and he found a correlation between the keyword in the title and the ranking of 0.


021. correlation between keyword in title and rank to be This is a very low and absolutely insignificant value. Brian saw the light after dwelling on his data: This finding suggests that Google does not need to see the exact keyword in the title tag to understand what the page is about.