Quiz for auto parts: 3750 applications for 50 rubles

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This case was prepared by Dmitry, a user of the Marquiz service. You will find a link to the author and his other cases at the end of the article. The subsequent story is told on behalf of the author.

Dmitry Lazdin, head of SMM agency Forest Digital, is on the line. Today I will tell you how we helped a client create an effective advertising campaign covering 20+ cities in two countries.

About the project
The company "RosKat" is engaged in the purchase of albania phone number list autocatalysts and the sale of flame arresters, decoys, strongers. They work in 15 regions of Russia, as well as in large cities of Kazakhstan.

Tasks

The client contacted us in April 2020 with the need to advertise their services on social networks. Previously, the company tried to independently attract clients from VKontakte, but the work was not carried out systematically, statistics were not tracked, applications came chaotically in time and regions.

Therefore, the customer outlined the following tasks:

get a bid price below 150 rubles
receive clients evenly across 10+ regions

Where did we start?

The first

Determine which social network is best for promoting a given niche
See what strategy your competitors are using to attract customers
Take apart their application platforms
Find the best examples of advertising creatives
Identify the pros and cons of managing accounts
Understand how they process applications
Form a client positioning