Example: If product A from a professional uniform factory is closely related to product C but not to product B, then product A will be easier to sell with product C.
This grouping increases the average number of customer votes, which means more revenue and profit per order.
Therefore, it is important to measure the affinity china mobile phone number resource between products. There is a quantitative relationship between which items have greater affinity with some items and less affinity with other items.
This way, marketing actions, such as recommending related products or advertising via email, can be more accurate and generate more sales. It also helps to build a better virtual showcase that highlights and brings together products with a lot of affinity.
Refund rate
Calculating the refund percentage is simple: number of returns ÷ total sales.
Refund rates are not only important for assessing customer satisfaction, product acceptance, and other aspects of business operations, but also for avoiding mismeasurement of financial and success metrics.
For example, we will make mistakes in our calculations of revenue, ROAS, CAC, and conversion rate if we don’t identify the revenue generated and lost due to returns. That said, metrics measured in cash and units sold end up hurting us.
Complaint percentage
The formula for measuring this KPI is very simple:
(Number of complaints ÷ Sales) x 100 = complaint rate
In fact, it is an important metric to monitor this, because a large number of complaints can arise due to systemic problems, such as:
late deliveries;
product quality below expectations;
lack of support or poor support;
complicated and unusual e-commerce website.
And these issues are added to the occasional problems that affect every e-commerce. A product that a thermal camera manufacturer offers must be in perfect condition by the time it reaches the customer's home.
In addition to the index, the reason for the complaint is also important and must be identified, as it is information that allows the business to take measures to increase both customer satisfaction and reduce the rate of negative feedback and complaints.