Marketing automation automates time-consuming marketing tasks, allowing your team to focus their efforts on more significant opportunities.
It also systematizes processes mobile no data enforces standards, guarantees proper handover to sales, and improves message delivery and personalization. Automation enables you to reap the benefits of your other marketing efforts.
Building a marketing strategy without an automation strategy is like expecting your clock to work when it’s missing essential gears.
Ready to implement marketing automation strategies that will ensure you free up internal resources, increase your company’s efficiency, nurture strong and engaged leads, and close more business?
Let’s dive in!
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What are Examples of Marketing Automation Strategies?
All automation strategies firmly align with sales and share the common goal of enabling the seamless movement of leads through the funnel. Leveraging any one of these strategies, or a combination of them will enhance the sales process and value of your database, thus elevating your business to the next level. Strategies include:
Sales and marketing alignment:
Leverage marketing automation to seamlessly pass leads from marketing to sales, ensuring augmented sales pipelines and proper handoff.
Implement time-to-contact standard SLAs, monitor compliance, and improve conversion rates.
Email marketing:
Collect data to reveal who clicks on what, when, and how often.
Use collected insight to send unique emails to prospective customers catered to their interests, interactions, industry, job title, or any other variable.