The Importance of Quality Content for Generation

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Solution journalism as an engagement solution is another trend explored by the report’s authors. Finally, media outlets need to rebuild trust and credibility. More than a quarter (29%) of news avoiders believe the news is untrustworthy or biased. That number rises to nearly four in ten (39%) in the United States.

Only Finland remains a country with a higher level of overall trust (69%). The importance albania phone number library of first party data Newspaper companies now almost always ask for an email address before you can view content or access additional features such as comments.


In some countries (Portugal, Finland and Switzerland), publishers have collaborated to provide a single login system that works across multiple sites and online applications. But how do the public perceive these questions? While first-party data collection is becoming more important to publishers with the imminent demise of third-party cookies, most consumers are still reluctant to register their email addresses with news sites.

Across the study’s entire sample, only about a third (32%) say they trust news sites to use their personal data responsibly – comparable to Amazon – and that figure is even lower in the US (18%) and France (19%).