How to Involve Microinfluencers in Your Strategy

[suhasini523]

Since micro-influencers' profiles are often a reflection of their own brand, the first thing to keep in mind is that their characteristics match the niche to which your company belongs.

STEP 1. The first thing is to find them. This task is not difficult at all: just browse through different social networks, such as Instagram, using keywords related to your business to come across one.

Another option is to use tools that automate the search process. For example, you can go to Influence.co, which allows you to filter by category or username and review their statistics. BuzzSumo is another alternative where it is essential to use keywords. Although it is a paid tool, it can be very useful and help you with your content strategy.

This video can help you get started on a good micro singapore business email list -influencer search.

STEP 2. Once you have located the potential micro-influencer, analyze their level of interaction, their engagement rate and how much relevance they have on their networks. You can see if they receive feedback, evaluate their statistics and metrics, etc. either by using a platform or by asking them to show you their numbers.

STEP 3. Finally, it's time for the proposal. You can offer them a collaborative job; that is, an exchange of your product or service in exchange for them creating content on their networks promoting you. With those microinfluencers who only work in a paid way for money, it will be a matter of establishing numbers that convince both of you.

STEP 4. It is important that you keep track of how you are carrying out the actions you perform for your company.

One way to control this, if your company sells products or services, is to place a discount code with the name of the micro-influencer in your online store to be able to observe the amount of traffic that the public figure redirects to your website.

Incorporating a micro-influencer into your company or business can guarantee you a more direct reach to potential customers and a great influence on your target audience.