Depending on your campaign structure and the industry you're competing in, you could have anything from a low to medium CPC for the same keywords across different match types.
You can set up your campaign with different ad groups to test the same keywords across different match types. Or you can even create campaigns to serve across the different keyword match types you want to test.
If you're concerned about the cost of some of these estonia phone number resource keywords, upload them to Google Ads with your campaign paused, and then view Google's recommended first page and top of page bid estimates to get an idea of the CPC for those specific keywords.
Now, let’s say you notice that exact match is more expensive than BMM (broad match modifier). In that case, you might decide to change your keywords from exact to BMM to help you reduce your CPC.
If you’re going to use this approach, make sure to include a very thorough list of negative keywords to filter out irrelevant traffic . Keep in mind that BMM tends to attract more traffic as well, so that’s something to keep in mind.
Always keep in mind that BMM is a less restrictive match type. So if you look at your search terms, you’ll notice that you’re getting clicks for search queries that include similar phrases, but not always to your campaign keywords. This explains why BMM tends to be slightly less expensive than exact match keywords.
3. Improve your Quality Score
reduce costs in google ads 2
Quality Score has a direct correlation to PPC success. By optimizing your Quality Scores, you can improve your campaign performance while also reducing your cost per click !
A higher quality score means that Google considers your keywords and ads to be the best option for customers searching for that service or product, and they “reward” you with cheaper clicks.
1. Make your ads more relevant
The relevance of your campaign’s ads is part of the formula Google uses to determine your keywords’ Quality Score. To find out how relevant your ads are, you can go to the keywords tab and then hover over each keyword’s speech bubble to find out how relevant your ad is.
A good way to improve your ad relevance is to include ad group keywords in your ad title and description to ensure your landing page is of the highest relevance to the keyword.