In companies that work with Inbound Marketing, it is common for the sales funnel to be shared between the sales and marketing teams, where each area is responsible for a specific stage of the funnel.
With the sales funnel, you can have a view of each stage that your contacts go through, from the process of becoming a customer to after closing a deal.
When your team has a clear view of the stage of the funnel where georgia phone number resource your leads are, it is possible to identify some basic patterns. This will help in future planning and also in building the necessary actions to reach the defined goals.
3. CAC Reduction
Customer acquisition cost (CAC) is the metric that shows how much a company is investing to acquire each customer. This metric helps measure the profitability of the business .
When a company starts using marketing automation, the tendency is for there to be a reduction in CAC, as it is possible to apply the same process to thousands of customers.
For example, let's assume that you need to invest R$300 to close a deal with a client, considering the costs of advertising, lead generation , salaries, commissions, and tools. Using automation, this same investment can generate many more sales, diluting the costs per client acquired.
4. Increase in average ticket
The average ticket is another widely used metric, whose main objective is to indicate the average sales value per customer .
The average ticket is calculated by dividing the total revenue by the number of sales in the period.
Marketing automation helps customers mature their purchasing decision throughout the funnel journey , helps to strengthen relationships and, as a result, makes more informed choices.
5. Reduction of the sales cycle
Marketing automation ensures that leads are educated throughout their journey, meaning that these contacts reach your sales team more mature and prepared to close a deal.
In fact, leads are only approached by salespeople when they are qualified , meaning the time for the customer to close the deal is shorter.