With paid media, the company does not need a large investment right from the start. It is possible to carry out experiments and tests , evaluating the reaction and response of the target audience, not to mention the time it takes for these responses to occur.
Of course, it is essential to determine the actions, considering the company's objectives and urgency for results . As a media provides returns, the company can increase the investment without, however, forgetting to check the expected scope of the Return on Investment ( ROI ) and ROAS .
Investment flexibility is one of the biggest advantages of hong kong phone number resource paid media. Having the power to choose the amounts to invest in each type of strategy helps the company's management and allows for progressive analysis to make better decisions.
Variable formats
The diversity of formats is another advantageous factor of paid media, as the company does not need to stick to just one type of channel, but rather use both conventional and current media, essentially from the virtual environment — social networks and websites with relevant content .
Each format offers a different particularity and it is up to the company to analyze those that best translate the essence of the business and achieve better results. It will be worth investing in media with substantial returns in traffic, engagement and lead conversion .
Fast results
It is possible to easily see the results when the company pays for advertising and dissemination strategies. There is predictability and identification of the type of media that is accepted by the target audience in a shorter time and different from conventional media.
The result can then be estimated according to what is being invested and what type of media will be invested in. These are different situations that, when combined, can present a significant and efficient number, taking into account the data that paid media provides during the period.
Measurable results
Speaking of data, there is nothing better than being able to quantify the return on an investment with real data to generate consistent information to help and support management, especially when it comes to decision-making .