In general, the meaning is clear, right?

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But the path from website visitors to your current customers is long. The next step is converting visitors into leads, i.e. requests (by phone, filling out an application form on the website, contacting the chat integrated into the website, etc.). Creating competent landing pages (aka landing pages, or LPs, or “landos”), the ability to create conversion texts that increase the user’s motivation to interact with you.


At this stage, web analytics will be extremely important. You need to evaluate the list of el salvador whatsapp phone numbers behavior of the audience on certain pages in order to change and improve your conversion scenario on the site. But the most important competence for this stage is the ability to build hypotheses to increase conversion and conduct A/B testing. This must be done without fail and constantly! Without A/B testing, it’s as if you are groping for the exit in complete darkness.


And through a labyrinth. Underestimating this stage, working only to increase coverage, is fraught with danger! A trivial example. You have "grown" your site to good traffic indicators. Your competitors have less traffic (with the same traffic quality), but more orders. Why? Because insignificant indicators of increasing conversion can increase the number of clients very significantly. You have two leads per 100 visitors, and they have four! From two to four is such a tiny step, but in the end there are twice as many clients with equal indicators for Conversion (from leads to clients).