Targeted actions (filling out forms, calls, questions)

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Each separate industry in business has its own nuances, its own specifics. It is simply impossible to derive a clear formula. But it is still necessary to track KPI indicators for analysis. How to solve this problem? If it is impossible to derive a general objective figure, we recommend keeping records according to different indicators. Create a table where you can compare monthly data:

Traffic (You need traffic by sources, general data will not be informative)
Refusals

Finish reading (scrolling)
Reposts (likes), including on social networks
You can add any metric that makes sense for your comoros company email list field of activity to these indicators. For example, a transition to a calculation or calculator page after an article page. If you set a goal in expanding geolocation, then track geodata about users (whether new regions have been added to the visit, whether the radius has increased).

KPI

Don't write text for the sake of text, measure KPI to adjust strategy if necessary

Of course, tracking leads will be an important indicator, but do not forget that with the growth of new visitors, the company develops a reputation factor and brand recognition, which also significantly improves its position in the market.

These metrics will be close to reality, as they do not provide an overall accurate figure for content marketing profitability. You can rely on these data, but you should not obsess over them down to every visitor, click, and percentage.

Summary

Any successful business is a combination of various promotion channels: advertising, mailings, SEO, social networks. Do not neglect them if you have set a goal to increase your customer base. Attracting a new client only with content marketing will not pay off, since the percentage of attraction, although pleasant, is quite modest compared to the same contextual advertising . We will not give you template recommendations on how to prepare useful content, this is clear. Try to direct it to the right segment of the audience so that it works off the time spent on it for the benefit of your business.