Scott kessler of research firm third bridge

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The strategy seems clear: attract creators with longer videos, keep audiences engaged, and watch the ad revenue flow. Creators caught in the crossfire: happiness and concerns this change, however, has left some creators scratching their heads. Once celebrated for its short, snappy scrolls, is now encouraging creators to source longer content. Creators like nikki apostolou, known as “recycldstardust,” express their concern, stating, “I don’t always have a minute of content left inside me.”

's new initiative, the “beta creativity program,” replaces the austria telegram data original “creator fund,” requiring creators to embrace the world of minute-plus videos if they want a piece of the monetization pie. Aly tabizon, with a significant number of followers, expresses her fear, questioning whether the attention span of today's generation aligns with longer videos.

The business move: monetization and revenue sharefrom a business point of view, this change makes sense. Longer videos mean more ad possibilities and greater monetization. notes, “it's much easier to monetize content when it's longer-form.” 's confidence in this transition is evident in promises of higher pay for creators under the new program. Creative the incentive for creators to make the switch is real, as some have already reported making thousands of dollars in their first few months.