Data decision-making is a cycle of insight

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Looking back on the original intention of the project, Ms. Chao Ning’s plan initially hoped that the official Instagram account could successfully “break the circle” and allow more cat lovers to know and follow the brand of Miss Chao Ning. In combination with Miss Chao Ning’s brand image of “cat litter, charity, pink and cute style”, Miss Chao Ning finally decided to conduct a psychological test activity on Instagram that is in line with the brand’s tone and style - combined with the Omnichat robot to guide customers on the IG site After playing the game, you can directly use the mechanism to complete forwarding, sharing and tracking to achieve the effect of brand diffusion within IG. In addition, it is also combined with charity actions. For every consumer who completes the test, the brand must donate cat litter to charity, creating incentives for consumers to take the test.


Through the effective application of the Omnichat robot function, combined with topical psychological test scripts, and cute illustrations with brand image, customers are clearly guided step by step through the germany email list psychological test game, and then complete forwarding, sharing, and tracking, achieving the expected benefits of community diffusion.
In the end, the number of participants reached 160% of the expected target, and the number of IG followers increased three times as much as expected. It not only solved the pain points of the brand, but also successfully made more cat lovers recognize and remember it, and finally followed Miss Chao Ning, accumulating brand assets.

execution, and iteration, and deepening connections is the core goal of membership management
Accurate decision-making driven by data is not something that can be achieved in one step. It will continue to cycle between "insight, execution, and iteration". Kevin, the marketing director of Wangmiao Planet, reminded that when making decisions based on data, there are three things that need to be kept in mind. Principle: "First, for members, you are not talking to a group of people, but to each other; second, the basis for catering to what they like lies in all-round mastery and understanding; third, the principles of membership management The goal is to deepen connections and increase members’ trust in us.”