Using the Flywheel is a way to make significant changes to your strategy that will bring positive results . Here are some tips to help you achieve this:
Focus on the long term
Although it is common to seek immediate actions, to obtain a complete result it is important to have patience to invest wisely so that it can be used consistently in the future and generate positive effects.
Stimulation for relevant content
One of the pillars of Flywheel Marketing is the architects email list creation of content that meets the expectations of the persona, so use your creativity and resolve all doubts with the material.
This is one of the most assertive ways to consolidate the relationship with the client, since the themes will be personalized to meet needs, establishing trust by providing feedback on whether or not they agree.
Don't forget to respect the funnel stages for each customer when creating content!
Develop a feedback culture
Here, know that not all opinions are positive, but criticism is important, as it will give you an idea of where communication is being effective and where it needs to change.
The target audience seeks information about products and services in various ways, such as checking the opinions of other consumers. Even if your brand has notoriety and credibility in the market , the real day-to-day experience is the most important, consumers associate the real experience based on the opinions of customers.
It is also worth having a team ready and available to meet the needs and answer customers' questions, such as a customer service portal. Invest in training to have prepared employees who can answer various channels such as chats , emails , WhatsApp , among others. This is a great practice to strengthen the relationship with the customer.
To add value and reach new leads , the ideal is to prioritize customer testimonials about your brand.