By being experts, specialists or knowledgeable about a topic, influencers generate credibility, trust and interaction with their communities of followers, who, in addition to being interested in the content they publish, enjoy receiving useful advice from these people.
As a result of this receptivity, multiple brands have sought to create alliances with influencers so that they become ambassadors of their products and/or services .
Likewise, some influencers seek to build their own personal brand, considering themselves as a commercial brand that offers a different and attractive value proposition for a specific audience.
However, due to the different audiences that exist on social media and the various topics of interest, influencers are usually classified according to their content and the number of followers they have.
Below, we invite you to learn about the types of influencers and how you can rely on them for your digital marketing campaigns :
Influencers can be divided according to the content they share. Among the most well-known markets are:
Fashion bloggers, fashion, styling, makeup
“ Fashion influencers” are people who stand out for their knowledge of fashion, styling, makeup and skin care.
This content industry has grown thanks to the production of tutorials. Nowadays, if a person wants to learn how to apply makeup, how to combine their accessories and clothes, they can do so through videos on social networks offered for free by influencers who are dedicated to the world of fashion.
Major brands that also target the fashion and makeup markets take advantage of the influence of these people to create alliances that allow them to attract potential buyers of their products.
At the same time, various fashion influencers have created their own product brands, such as Yuya with her cosmetics line called Dancing Together . This allows them to take advantage of the impact they have had on the market to enter it and obtain a significant number of sales.
So if your company is related to this sector, that is, it is a cosmetics or clothing brand, you can create alliances with fashion influencers to promote your products.
We recommend that you thoroughly research which influencers are most appropriate for your brand and create, together with them, attractive campaigns that promote your brand.
Foodies, gastronomy, recipes, chefs
Foodies are a type of influencer who express their passion for food and good eating. They share recipes, step-by-step tutorials on how to make certain dishes, recommend restaurants where to eat and motivate their followers to experiment in the kitchen.
These influencers can be established chefs with years of experience as well as food enthusiasts who want to create local communities.
What types of companies benefit from these influencers? Those that produce food and beverages, sell kitchen utensils, own restaurants, seek out gastronomic communities, among others.
Example: @dennistheprescott
So if your company shares the same market as these companies, we recommend that you start creating alliances with this type of influencers so that your reach on social media grows.
Invite these people to record themselves while visiting your restaurant, to make tutorials with your products and to upload photos mentioning their benefits, as well as how delicious your dishes taste.
Video games, gamers, smartphones, technology
Video game influencers are those who record themselves telegram free number philippines playing, analyzing the quality of the game's graphics, what they like, the strategies or tricks they perform, among others.
You can also find YouTubers who make cell phone review videos. They usually talk about the advantages that some models have over others and why you should choose certain brands in particular.
Making alliances with this type of influencer is key if your company operates in the ICT market.
Celebrities and artists
Youtube and social media have been great platforms for celebrities to grow their reach and influence on the masses. Will Smith and his YouTube channel is an example of how an established and world-renowned actor uses the same platforms as influencers to grow their audiences.
The biggest names in the world of cinema are also considered a type of social media influencer , who are sponsored by the biggest brands on the market, such as Adidas, Nike, Pepsi.
Fitness and healthy living
Fitness influencers are those who promote the importance of eating a balanced diet, share healthy recipes, exercise routines, diets, advice, among others.
These influencers are known for creating alliances with protein brands, sportswear, gyms, food brands, among others. So if your company sells products of this type, consider relying on these influencers for your marketing campaigns.
2. Influencers by number of followers:
Influencers are also classified according to the volume and number of followers they have.
The reach they can generate on their social networks and, in turn, the type of alliance that brands are willing to create in exchange for advertising depend on this.
In this sense, influencers are classified as:
Micros: They have between 5,000 and 100,000 (100k) followers.
Medium: Their followers are between 100,000 and 500,000 (500k) followers.
Macros: They have between 500,000 to 1,000,000 (1M) followers
Celebrities: Their followers exceed one million (1M+)
What business relationships can you establish with influencers?
Below, we explain the agreements you can reach with those influencers that you consider can promote your brand on social media:
Long-term relationships
Brand ambassadors
It consists of choosing an influencer to become the main image of your brand. In addition to promoting your products on social media, they collaborate with your brand on long-term advertising campaigns both on and off the Internet.
Discount coupons
This type of relationship is characterized by assigning the influencer a discount code with their name on it to share with their followers. This works like a 10%, 15% or 25% discount coupon on the purchase of your products online.
Sponsored Posts
This is a commercial relationship in which influencers share posts promoting your products and/or services, and your brand will appear at the top of the posts as a sponsor of the post.
Short-term relationships: