Black Friday 2020: How to prepare your business

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Black Friday 2020 is one of the most anticipated dates for Brazilian retailers, and attracts several physical and virtual stores. We believe it will be an even greater success than last year. Just look at the scenario in a year in which e-commerce grew uncontrollably due to social distancing. Consumers who had never bought online before intend to continue this habit.

The situation is quite optimistic for those who sell online. Many companies have already started organizing their stocks and expect to see a boom this year. If you want to offer the best experience to your customers, be prepared for everything to go according to plan.

black friday 2020

Black Friday 2019 numbers
According to data from G1 , 66% of Black Friday nurse database took advantage of this date to bring forward their Christmas shopping. According to the Brazilian Electronic Commerce Association ( Abcomm ), there was a 23% increase compared to the 2018 result.

Black Friday 2020 numbers
Brazilian online retail earned R$3.2 billion on Black Friday 2019, according to a survey by Ebit|Nielsen. The data refers to revenue recorded on Thursday (28) and Friday (29). The amount represents an increase of 23.6% compared to the 2018 edition, when sales totaled R$2.6 billion.
In 2020, there remains a great unknown, because due to the pandemic, we believe that people will buy online, since they continue to work from home.
We have separated important points, so that you can achieve great results. Check it out!

Planning
To be successful and increase your results on this date, it is essential to have everything planned in advance.
First of all, understand what your business goals are and why you want to participate in Black Friday 2020.
You want to attract more customers, promote your brand and increase your monthly revenue, for example. These are some of the options. Once you have defined where you want to go, it is time to outline strategies to achieve your goal.
Take advantage of digital tools to inform your customer base. Send a marketing email or inform on social media and WhatsApp that your store will be participating in the event.

Is your e-commerce really safe for Black Friday?
Providing consumers with security is essential. Not only during Black Friday, but always. Try to highlight the security features on your website, making it more trustworthy.

Take care of your reputation: monitor “Reclame Aqui” to see what your store’s reputation is, and also deliver on your promises. After all, word of mouth also has a big impact when it comes to influencing a purchase; respond to complaints received and solve the customer’s problem in a timely manner;
SSL Certificate: renew yours annually and receive two security items: the “HTTPS” URL and a padlock that proves the security of your website;
Shielding Seal: keep it visible on your website. Insert the link that directs to the shielding service and the date it was audited;
Procon List: consult the list of “untrustworthy” websites that is updated annually by Procon.