How can my brand participate in Black Friday?

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See how to sell more on Black Friday
We have already said that expectations for Black Friday 2017 are one of the best. This is thanks to the progressive growth of e-commerce in recent years. Last year, according to an article published on the IG website with data collected by Ebit , this promotional date generated R$1.9 billion in revenue for online retailers in just 24 hours.

As the date approaches, many business owners must be asking themselves, “Is there still time to prepare?” The answer is yes! Of course, the ideal would be to start early, plan and get ahead of the competition, but if you missed the team and don’t want to be left out, keep reading this article.

Established online businesses or physical stores have a better chance of attracting consumers to their Black Friday promotions . However, to be successful in sales, it is essential to focus on overseas chinese in canada data tasks such as stock preparation, logistics and advertising on digital channels. Above all, it is necessary to offer truly attractive discounts, facilitate payments and provide free delivery of the product or, at least, with low shipping costs.

“The next step is to expand your promotion on digital media. Use social media to offer content with tips, tutorials, instructions for use, and any valuable information about your products. Remember that a promotional feed is boring. Partner with digital influencers to talk about your brand and invest in a traffic campaign on Google to attract potential customers to your store,” advises Digital Marketing specialist Alexandra Alves.



There are only a few days left, time is short. If you are not sure about the instructions above, it is better not to take any risks now. Get ready for next year's Black Friday . It is worth remembering that websites or e-commerce sites that are not responsive or minimally adaptable to smartphones should be redesigned. Update your online store and get ready for 2018. Also according to the article cited above, last year around 20% of purchases were made via mobile devices. "It is worth repeating: pay attention to mobile", advises the expert.

Still talking about the digital environment, another recommendation is to ensure the best experience for the customer. Identify your personas and offer them convenience added to the value of the product. “A good exercise is to think like your customer thinks. Be in the same situation when faced with thousands of promotions on different channels and looking for the best offer. Any obstacle on the website already discourages the purchase”, he concluded. In addition, identify which channel your brand communicates best with your audience to optimize sales.