Lead nurturing is a technique for personalizing long-term relationships with your leads, where you will “nourish” them with valuable information to generate trust and help them move forward in the buyer’s journey .
With lead nurturing, you can define which leads are ready to be passed on to the sales team, guide prospects towards the purchasing path, and even recover those who have stalled at some stage of the buyer's journey .
Using this technique, you can have personalized contact, since you have a database of information about your lead; you can also expand this data to properly guide them through the purchasing process.
Prepare your action plan well to establish the objectives and strategies that you are going to develop according to the information you obtain from your leads.
Lead Scoring
Lead scoring is a technique that will allow you to know luxembourg whatsapp resource how interested your potential customers are in your product or service. Basically, you will create a sort of ranking, scoring your leads.
This way you can apply different strategies according to the segmentation you have carried out with each of them.
Remember that one of the keys to Inbound is that the client feels in control, that what they are receiving is especially for them and not that they are just another one of the crowd exposed to what you have to say about yourself.
hubspot .com/products/lead-scoring”> HubSpot is a wonderful tool if you want to implement the lead scoring technique within your inbound marketing methodology.