Netflix creates an immersive experience for fans of “Squid Game”

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PTo promote the second season of the famous series "The Squid Game", the streaming platform Netflix has set up "The Squid Game: The Experience" , a great immersive experience at the Ibercaja Delicias Space in Madrid - already managed by LETSGO Company - until February 16.


To organise the logistics of the game, an alliance was created with GLS Spain , one of the leading companies in logistics and transport, which is responsible for managing the shipments of the different registration packs, as well as different actions in the gaming venue.

What is “Squid Game: The Experience”?
Squid Game: The Experience is an immersive activity that allows participants to delve into the universe of the popular Netflix series. Attendees must face five challenges inspired by the games in the series, including the iconic “Red Light, Green Light,” as well as new challenges created exclusively for this activity.

In addition to the games, there is also a Korean-amazon database night market, with a variety of food and merchandise options, as well as themed photo spaces.

Tickets available for this experience are:

General admission: which allows you access to the experience location at the selected time.
Premium Ticket: includes the same as the general ticket and adds a 10% discount on the space's merchandising section, a complimentary wardrobe, and an exclusive gift.
Gold Pack by GLS: includes the same as the Premium Pack plus a survival kit that you can receive at home or pick up at one of the parcel lockers at the event. This kit includes: a fleece blanket, a sheet of stickers, an isothermal water bottle and a guard figure.

Survival kit
Ticket prices vary depending on the category and date selected, starting from 23 euros for general admission. You can also use a gift card to invite whoever you want or use the Youth Cultural Pass.

The experience is available until February 16, 2025, with sessions scheduled at different times to suit attendees' availability.

Logistics innovation for a unique experience
As a strategic partner, GLS Spain guarantees the punctual and precise delivery of the exclusive ORO by GLS packs and Premium Pack , key elements to enrich the experience. They will even be able to pick up these packs in a personalized Parcel Locker for the Squid Game within the venue.



In addition, during the duration of the experience in Madrid, GLS will deploy a series of actions that strengthen its presence at the event and generate value for attendees:

Distribution of personalized packs : Participants will be able to collect their packs in a themed Parcel Locker located on the premises.
Exclusive raffles : GLS will reward its users with tickets for the experience.
Social Media Collaborations : The company will generate special content, highlighting its role in the event.
GLS activation on site : Including activities for the little ones, such as the delivery of letters to the Three Wise Men through GLS messengers.
GLS Spain's involvement in El Juego del Calamar: The Experience aims to demonstrate that logistics can be a driving force for creating memorable moments. According to Ramón Pérez , Senior Manager National Sales and Marketing & Communication at GLS Spain, “we understand the importance of each piece arriving at its place with precision and at the right time. That's why we wanted to be part of this unique experience.