Long quizzes and chatbots will help you cut off fraudulent traffic and bring your target audience to the end of the funnel.
Yes, this approach will increase the cost of the target action, but the quality of the lead will also be higher. After all, if the user went through the entire funnel and left personal data, and did not mindlessly click 1-2 buttons, then he is interested in your service.
If possible, I would recommend avoiding quizzes and lead forms, instead showing clients full landing pages that reveal the benefits of your product. The percentage of quality traffic from such pages will most likely be higher. But again, the result depends on the specific situation - you can also get quality clients from quizzes and lead forms, so test and choose the approach that gives the best result in your business.
8. Blocking ad impressions and IP blocking
It often happens that you have a good competitive product and a usa consumer email list lot of “nasty” competitors who send you 20-50 fake applications every day just to annoy you.
In this case, I recommend banning particularly active competitors or bots by IP so that they cannot see your ad. You can also prohibit access by IP to those who visit via a saved link.
To quickly understand the IP of a malicious competitor, ask your developer to add this parameter to the text comment of each lead. We filter IP by mail if we see many fake applications, and then block the offender's ads and access to the site.
9. Advertising analysis and traffic segmentation
Analyzing and optimizing your ads can help you eliminate harmful keywords or targeting that are driving low-quality leads.