For videos, the collection provides a transparent way to return a remix or share to the original creator. Any future monetization will flow back to the source. This could evolve into a new culture of engagement, where fans become collaborators in value creation.
Podcasts may also move on-chain, with platforms like Pods canada b2b leads leveraging blockchain to track listening and engagement. Listeners can collect episodes, and creators can reward loyal fans with exclusive content or experiences. Podcasts might exist on a decentralized, interoperable web rather than a centralized platform.
Although still in its early stages, Web3 shows the potential to put more control and ownership into the hands of digital creators. Rather than letting platform middlemen capture most of the value, revenue should be shared more equitably between fans and the talent who create culture. As blockchain technology advances, platforms such as Lens Protocol are expected to provide the rails for the next generation of digital media.
#5: What it takes to adopt Web3 at scale
While cryptocurrencies and NFTs have surged in popularity recently, mainstream adoption remains limited. Most people don’t yet have a crypto wallet or don’t understand blockchain technology. However, several key developments are likely to drive wider adoption in the coming years.
Currently, most Web3 platforms are niche and complex to use. For cryptocurrencies and NFTs to gain mass-market acceptance, the user experience must become simpler. Cryptocurrency projects need to abstract away the complexities of blockchain so that the product feels intuitive.
And creators need to focus less on speculative assets and more on the utility available to users.