30+ Digital Marketing Trends for 2025

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Experts weighed in on the top trends shaping the future of digital marketing.

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Download Now: 2025 Digital Trends

2025 digital marketing trends
Explore the latest digital marketing trends (sorted by channel) below.

SEO trends
1. AI Overviews & zero-click searches
2. OmniSEO™
3. Increased traffic to forums
Expert insights fromwebfx logo
jordan headshot
Jordan D.
Senior Performance Support Operations Lead at WebFX
“Google search results continue evolving to provide users with rich people database from individuals with first-hand experience. In addition to optimizing for AI Overviews, target your audience on websites like Reddit and Quora, which have benefited from SERP changes.”

Read More: SEO Trends

Paid advertising trends
4. AI-supported ad creation & optimization
5. First-party data for ad targeting
6. Microsoft Ads gaining traction
Expert insights fromwebfx logo
rebekah headshot
Rebekah L.
Senior Paid Search Results Lead at WebFX
“First-party data, combined with AI, can improve bidding and ad performance in 2025.”

Read More: PPC Trends

Social media trends
7. Reddit advertising
8. Promote in-app shopping with product ads
9. First-party data for social ads
Expert insights fromwebfx logo
katie headshot
Katie H.
Social Media Team Lead at WebFX
“Leveraging opportunities to impact buyers at all stages through social and media advertising is paramount to maximizing revenue in 2025. We can target users more effectively than ever before as data improves and platform capabilities evolve.”

Read More: Social Media Trends

Content marketing trends
10. AI-enhanced content workflows
11. Short-form video content
12. Expertise & first-hand experience
Expert insights fromwebfx logo
meg headshot
Megan P.
Senior Content Operations Specialist at WebFX
“In 2025, I’d recommend activating the expertise in your company and finding ways to incorporate it into your content strategy so you can connect with your audience and drive conversions across search engines.”

Read More: Content Marketing Trends

Web design trends
13. Dark mode and low-light UX
14. Immersive experiences
15. Personalized UI
Expert insights fromwebfx logo
jesslyn headshot
Jesslyn F.
Marketing Designer at WebFX
“As user preferences continue shifting towards customized and interactive experiences, personalization and immersion will be key in designing websites and digital products. By leveraging dynamic interfaces, immersive experiences, and real-time engagement, you can foster deeper connections with your audience.”

Read More: Web Design Trends

Email marketing trends
16. Consent is key
17. Interactive email content
18. Focus on unique value
Expert insights fromwebfx logo
emily headshot
Emily S.
Lead Email Marketing Consultant at WebFX
“Email marketing remains a crucial pillar of omnichannel strategies. As consumers crave engaging experiences from trusted brands, you should focus on value-driven interactive content like polls and guides, while prioritizing consent and opt-in strategies to cultivate a genuinely interested audience.”