These ads are clearly marked as sponsored ads so that users czechia b2b leads understand they are commercial content.
Our take: According to social media marketing expert Keenya Kelly, the search ads feature works seamlessly with the existing TikTok ad interface.
Advertisers simply enable the new setting and TikTok will show the brand's ads next to popular videos when users search for relevant keywords or hashtags. For example, a brand that sells dental braces could choose to show ads when people search for terms like "Invisalign."
Kelly explained that search ads build on people’s natural TikTok behavior. Users have turned to TikTok’s search bar to explore topics they care about. Integrated advertising can increase visibility when interest is piqued. This makes them more likely to interact with and convert from the ad.
TikTok’s powerful recommendation algorithm will further optimize which searchers see each ad. As with other TikTok ad units, advanced targeting and creative options are available.
5. AI content tags
TikTok is rolling out a new label to alert users when a video is generated entirely by artificial intelligence. As AI technology becomes more advanced, the goal is to increase the transparency of synthetic media.
Our take: TikTok is introducing AI tags amid growing concerns about "deepfakes" and AI-generated disinformation. By labeling synthetic content, TikTok aims to build trust and mitigate risks surrounding the technology.