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As a marketer, if you’re struggling to get the results you want from your Instagram marketing, it might be time to review your efforts. Auditing your Instagram account gives you the opportunity to completely revisit and evaluate every element of your page and make sure it's performing as well as possible.
Instagram, like many other social media platforms, is constantly evolving. It's necessary to pause and examine your work so you know how best to move forward. While auditing your Instagram account isn’t necessarily a quick process, it’s crucial for identifying problem areas.
The first area to review in your Instagram account is your profile. Your profile consists of your profile picture, profile name, value statement, links and contact information.